All quotes from
Dennis’ book
The leader is the leader because he did something remarkable.
You need to be investing in the Purple Cow. Products, services and
techniques so useful, interesting, outrageous, and noteworthy that the market
will want to listen to what you have to say. No, in fact, you must develop
products, services, and techniques that the market will actually seek out.
Criticism comes to those who stand out.
It seems that we face two choices: to be invisible, anonymous,
uncriticised, and safe, or to take a chance at greatness, uniqueness, and the
cow.
We’ve been raised with a false belief: we mistakenly believe that
criticism leads to failure.
The opposite of “remarkable”
is “very good”.
Find the market niche first, and then make the remarkable product –
not the other way around.
Consumers with needs are the ones most likely to respond to your
solutions.
You need to figure out who’s buying, and then solve their problem.
Assume that what was remarkable last time won’t be remarkable this
time.
You have to go where the competition is not. The further the
better.