Sunday 5 November 2017

Small Data by Martin Lindstrom





All quotes from Martin’s book


Desire is always linked to a story, and to a gap that needs to be filled:  a yearning that intrudes, agitates and motivates human behavior both consciously and unconsciously.



We desire whatever it is – the peace, the person, the thing, the period in our lives – we’re convinced we’re lacking.



Are we aware of the haphazard sequence of small data we leave behind us every day – the rituals, habits, gestures and preferences that coalesce to expose who we really are inside?



No matter how insignificant it may first appear, everything in life tells a story.  



When people cry, it creates a “bookmark” in their brains ---- it is a moment, or experience, they are unlikely to forget.



When you surrender to apprehension, or worry, or nerves, you effectively place a filter over your senses and are no longer able to see what’s right in front of you.



Ironically, our insistence on being happy all the time almost guarantees unhappiness, if only by creating the fear that you’re not measuring up to other people’s levels of contentment, wealth or well-being.



The Twin Self has two elements, both of which are linked to desire: what we had once, but lost, and what we dreamed about having but never possessed.



If you want to understand how animals live, you don’t go to the zoo, you go to the jungle.