Strategic quitting
is the secret of successful organizations.
Reactive quitting and serial quitting are the bane of those that strive
(and fail) to get what they want.
The Dip is the long
slog between starting and mastery.
The Dip creates
scarcity; scarcity creates value.
It if doesn't cost
you your life, it isn't a quest.
If you want to be a
superstar, then you need to find a field
with a steep Dip -- a barrier between those who try and those who
succeed. And you've got to get through
that Dip to the other side.
If you're going to
quit, quit before you start.
To be a superstar,
you must do something exceptional. Not
just survive the Dip, but use the Dip as an opportunity to create something so
extraordinary that people can't help but talk about it, recommend it, and, yes,
choose it.
The next time you
catch yourself being average when you feel like quitting, realize that you have
only two good choices: Quit or be exceptional.
Average is for losers…. Average feels safe, but it's not. It's invisible. It's the last choice -- the
path of least resistance.
Quitting is not the
same as failing. Strategic quitting is a
conscious decision based on the choices that are available to you.
If the best you can
do is cope, you're better off quitting.
If quitting is going
to be a strategic decision that enables you to make smart choices in the
marketplace, then you should outline your quitting strategy before the
discomfort sets in.
