Don't be on your
deathbed someday, having squandered your one chance at life, full of regret
because you pursued little distractions instead of big dreams. You need to know your personal philosophy of
what makes you happy and what's worth doing.
Business is not
about money. It's about making dreams come true for others and for yourself.
Success comes from
persistently improving and inventing, not from persistently promoting what's
not working.
If you think your
life's purpose needs to hit you like a lightning bolt, you'll overlook the
little day-to-day things that fascinate you.
If you think
revolution needs to feel like war, you'll overlook the importance of simply
serving people better.
When you're onto
something great, it won't feel like revolution.
It'll feel like uncommon sense.
If you're ever
unsure what to prioritize, just ask your customers the open-ended question,
"How can I best help you now?"
It's
counterintuitive, but the way to grow your business is to focus entirely on
your existing customers. Just thrill
them, and they'll tell everyone.
For an idea to get
big-big-big, it has to be useful. And being useful doesn't require funding.
Your first idea is
just one of many options.
