I think a lot of
these firms are failing with what they call quality control because they're not
considering how the customer sees it.
And customers think primarily in terms of value. They buy whatever gives them the most value
for their money.
Quality doesn’t
necessarily mean luxury. It means giving
customers what they expect, meeting customer's expectations every time. That's performance, value.
We are only what we
do, not what we say we are.
Profit was not a
guide for a business decision but merely a confirmation of its result.
